2024

Shrey

Background

Shrey is India’s premium cricket helmet manufacturer, Its product line also covers a newly added athleisure category across genders & kids. Recently, I tried purchasing athleisure products for my cricket training but found the size guides very confusing on their website. This led me to check multiple other places before placing an order with less to no reassurance.

Skills

Secondary research, Competitive analysis, Interaction & Visual Design, Prototype, Usability testing, Prioritisation matrix

Outcome

Return rates Number of athleisure products returned. For continuous improvement to evaluate the designs. Understanding the return rates & taking a mixed-method approach may help in the future.

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