Hi, I'm Azhar from Hong Kong.
5+ years of designing digital experiences for
supply chain, E-commerce & various other industries

Specialising in web, mobile applications & design systems. My approach starts with visualising the outcomes by going wide, Then deep & working backwards to ensure it meets the intended goals

Bureau Veritas

2021 - 2023

Quality control service bookings within existing legacy constraints helped the conversion rates

Quality control service bookings within existing legacy constraints helped the conversion rates

Quality control service bookings within existing legacy constraints helped the conversion rates

Rubay Wines

2024

Refining the wine selection choices in a new ecosystem may help the acquisition rates

Refining the wine selection choices in a new ecosystem may help the acquisition rates

Refining the wine selection choices in a new ecosystem may help the acquisition rates

Cathay Pacific

2023

Experimenting with cross-selling holiday events & experiences to test the conversion rates

Experimenting with cross-selling holiday events & experiences to test the conversion rates

Experimenting with cross-selling holiday events & experiences to test the conversion rates

Shrey

2024

Minimising returns gradually with new size guides to reduce the return rates

Minimising returns gradually with new size guides to reduce the return rates

Minimising returns gradually with new size guides to reduce the return rates

Misc

2016 - 2021

An archive of hand-picked works & concepts that didn’t get a comprehensive case study


Experience

Freelance UX/UI Designer

2017 - Now

Self

Product Designer ( UX/UI )

2021 - 2023

Bureau Veritas

UX/UI Designer

2018 - 2019

Qima

UX/UI Designer

2016 - 2017

Grana

Senior Graphic Designer

2010 - 2015

Companies, Self

About

Transitioning from graphic design to UX/UI design & having worked across diverse industries both in Hong Kong & India, My approach starts with visualising the outcomes by going wide, Then deep & working backwards to ensure it meets the intended goals.

I specialise in web, mobile applications & design systems. I'm also interested in data analysis & growth design.

Outside work, I'm an avid runner & meditation enthusiast who believes in the power of mindfulness for mental & physical well-being.

Experience

Freelance UX/UI Designer

2017 - Now

Self

Product Designer ( UX/UI )

2021 - 2023

Bureau Veritas

UX/UI Designer

2018 - 2019

Qima

UX/UI Designer

2016 - 2017

Grana

Senior Graphic Designer

2010 - 2015

Companies, Self

About

Transitioning from graphic design to UX/UI design & having worked across diverse industries both in Hong Kong & India, My approach starts with visualising the outcomes by going wide, Then deep & working backwards to ensure it meets the intended goals.

I specialise in web, mobile applications & design systems. I'm also interested in data analysis & growth design.

Outside work, I'm an avid runner & meditation enthusiast who believes in the power of mindfulness for mental & physical well-being.

Experience

Freelance UX/UI Designer

2017 - Now

Self

Product Designer ( UX/UI )

2021 - 2023

Bureau Veritas

UX/UI Designer

2018 - 2019

Qima

UX/UI Designer

2016 - 2017

Grana

Senior Graphic Designer

2010 - 2015

Companies, Self

About

Transitioning from graphic design to UX/UI design & having worked across diverse industries both in Hong Kong & India, My approach starts with visualising the outcomes by going wide, Then deep & working backwards to ensure it meets the intended goals.

I specialise in web, mobile applications & design systems. I'm also interested in data analysis & growth design.

Outside work, I'm an avid runner & meditation enthusiast who believes in the power of mindfulness for mental & physical well-being.